Pure Performance, a new fitness facility in Liberty Park, opened in May in the former Fitness Together location.
According to CEO and Human Performance Specialist Thomas Twitty, the facility offers its clients tactical fitness programs tailored to the individual. Working under the slogan of “One Client, One Trainer, One Goal,” the staff can adjust its programs anywhere from helping professional athletes with basic fitness to teaching clients with back pain how to properly lift heavy boxes.
“When you come in for the first time, we immediately get you evaluated,” Twitty said. “It’s like when you go to the doctor, and the first thing they do is test to see what’s wrong. Then, we identify a point A and point B and where on the track you need to be to get there the fastest.”
Twitty said the facility is currently working with members of the Carolina Panthers preparing for the upcoming season as well as elderly clients suffering from high cholesterol and type 2 diabetes.
Sessions at Pure Performance range from $20 for group sessions to $52 for individual sessions. The facility is open Monday through Friday from 6 a.m.-7 p.m., and Saturday from 8 a.m.-noon.
Pure Performance is located at 8000 Liberty Parkway, Suite 108. For more, call 967-2226 or search Facebook for Pure Performance Vestavia Hills.
