For the past 16 years, Village Dermatology has been a trusted leader in skincare across the Birmingham area, serving as the go-to destination for comprehensive medical, surgical, and aesthetic dermatology services.
As of this October, the practice is celebrating a major milestone: a complete rebrand that not only honors their legacy but also embraces their exciting vision for the future.
As part of this transformation, they’ve introduced a fresh new look, complete with a redesigned logo, color palette, and new in-house skincare boutique, LABL Studio.
Short for “Live a Beautiful Life,” LABL Studio offers curated doctor-recommended skincare products and specialty items with expert, concierge-level service.
The rebrand was officially unveiled at Village Dermatology’s annual ‘Botox & Bingo’ event, a beloved tradition that supports The WellHouse, a safe haven for female victims of human trafficking, with all proceeds going directly to their cause.
This year’s gathering was about more than just prizes and refreshments — it signaled a major change for the practice. Guests were treated to an exclusive first look at the new brand identity and reimagined skincare boutique.
“We are delighted to announce Village Dermatology’s new brand identity, showcasing our dedication to providing compassionate care and high-quality services,” Dr. Sobera shared. “This rebrand represents our ongoing evolution to meet our community’s needs while staying rooted in our core values.”
Every aspect of the rebrand was carefully crafted to symbolize the practice’s growth and future-forward vision. The new logo, featuring a tulip, is much more than meets the eye. Inspired by the ever-changing nature of a garden, the tulip’s form captures the essence of evolution, diversity, and life itself.
The sleek design of the flower’s petals also creates a “V,” which stands for Village Dermatology, while the shape and movement suggest teamwork and progress—a reflection of the practice’s collaborative approach to patient care. Additionally, the skin boutique’s new name, LABL Studio, carries a dual meaning. It represents the practice’s motto, “Live a Beautiful Life,” and highlights the boutique’s transparency and dedication to providing premium products, referring to the integrity of product ingredients listed on the labels.
For Dr. Sobera, this rebrand isn’t just a visual update. “While we may have a new look, our mission remains unchanged, to empower our patients with the knowledge and tools to achieve and maintain healthy, beautiful skin,” she said.
Village Dermatology’s state-of-the-art medical facility offers a wide range of services, from medical dermatology, such as skin cancer treatment and acne care, to cosmetic procedures like fillers, laser treatments, and wrinkle reducing (Botox®, Jeuveau, Dysport and Daxxify).
Village Dermatology also provides advanced treatments like Mohs surgery, a precise technique used to treat skin cancer, involving the removal of thin skin layers and examining them under a microscope to ensure all cancer cells are eliminated. Additionally, Ellacor, Halo, Moxi, CoolSculpting, and microneedling are all performed in-office for convenience and comfort. Distinctive offerings include the Aesthetic & Laser Center, VIP scheduling for physician referrals, and the LABL Studio.
Village Dermatology’s rebrand comes at a time when more and more people are prioritizing self-care and investing in their skin’s health. As awareness around skincare continues to grow, practices like Village Dermatology are leading the way in providing accessible, tailored solutions that empower patients to take control of their skin health.
Dr. Sobera explained the importance of this next phase for the practice: “This rebrand not only allows us to elevate our services but also reinforces our position as a trusted resource in the community,” she added. “We’re proud to offer advanced treatments, including our expertise in Mohs surgery, which ensures the best outcomes for skin cancer patients.”
One of the key strengths of Village Dermatology lies in its deep connection to the Birmingham community. With expert providers from Mountain Brook, Homewood, Vestavia, Hoover, and other nearby areas, the practice is more than just a place for medical care, it’s a welcoming space where patients feel like family.
As Dr. Sobera noted, “Our patients and team are like family to us, and this rebrand represents our commitment to growing together. We’re excited for what the future holds, with our goal being to help every patient live a beautiful life by enhancing their skin’s natural beauty.”
While this brand ‘facelift’ brings a new era for Village Dermatology, the practice remains committed to delivering the same outstanding services and innovative care that have earned them a loyal patient base over the years.
Village Dermatology invites all to visit one of their locations to discover the new product offerings and experience the exceptional, personalized care that has become the hallmark of their practice.
Village Dermatology’s main office is located at 2900 Cahaba Road, Mountain Brook, Alabama, 35223, with additional locations in Gardendale, Auburn, and Oneonta, Alabama.
LABL skincare is available at Village Dermatology’s Mountain Brook and Gardendale locations, as well as online at store.villagedermatology.net.
Village Dermatology is part of Forefront Dermatology, a group of over 250 practices setting the standard of care in skin and body healthcare across the US.
For more information, visit villagedermatology.net.
