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Pure Fitness

Pure Fitness owner Erin Holtz knows what it takes to overcome the obstacles that come along with owning a business. Read more

Women in Business 2019 - Sponsored Content

2018 Reindeer Dash 2

Photo by Jon Anderson

About 100 people took part in this year's event, which featured a 5K and 1-mile family fun run. Read more

People

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Photo by Lexi Coon

This year’s Reindeer Dash will be Dec. 22 at 8 a.m., offering runners and walkers a chance to fit in a healthy activity before indulging in large Christmas meals. Read more

People

VV EVENTS ReindeerDash-16 copy.jpg

Photos by Lexi Coon.

Pure Fitness on Montgomery Highway hosted the inaugural two-mile race on Dec. 23. Read more

People

VV-BIZ---PureFitness3.jpg

Photo by Sarah Finnegan.

Just six months after her business went up in flames, Erin Holtz is back to work as a personal trainer at her new location at Pure Fitness in Vestavia. Read more

Businesses

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Photo by Frank Couch.

Two Vestavia businesses destroyed by a fire in April are working to rebuild. Inspections are still ongoing, and the cause of the fire has yet to be determined, as of press time. Read more

Businesses

  • 2018 Reindeer Dash 20

    Photo by Jon Anderson

    2018 Reindeer Dash 20

    Runners near the finish line as they participate in the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

  • 2018 Reindeer Dash 19

    Photo by Jon Anderson

    2018 Reindeer Dash 19

    Runners near the finish line as they participate in the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

  • 2018 Reindeer Dash 4

    Photo by Jon Anderson

    2018 Reindeer Dash 4

    A young man hands some water to Carley Bivin after she finished the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

  • 2018 Reindeer Dash 18

    Photo by Jon Anderson

    2018 Reindeer Dash 18

    Runners near the finish line as they participate in the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

  • 2018 Reindeer Dash 17

    Photo by Jon Anderson

    2018 Reindeer Dash 17

    A runner nears the finish line in the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

  • 2018 Reindeer Dash 16

    Photo by Jon Anderson

    2018 Reindeer Dash 16

    A runner nears the finish line in the 2018 Reindeer Dash 5K at Pure Fitness in Vestavia Hills, Alabama, on Saturday, Dec. 22, 2018.

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