Vestavia Hills High School's athletic teams are remaining the Rebels, as the Vestavia Hills School Board has announced. But the "Rebel Man" and other logos are in the process of being updated.
The school board and Knight Eady Sports Group, which worked on the rebranding of the AHSAA Super 7 football championships and the AHSAA State Basketball Tournament, have formed a partnership to develop a new look for the Rebels.
According to a statement from Knight Eady to the Vestavia Voice:
"Knight Eady is excited about the opportunity to work with the Vestavia Hills School Board on the rebranding project for Vestavia Hills High School.
"The brand of the Vestavia Hills is far more than just a logo. Knight Eady is committed to finding a way to showcase that brand in a way that best represents the Vestavia Hills students, faculty, leadership, alumni and community.
"Over the course of the next year, our team will spend time leading focus groups, facilitating survey research and analyzing the sentiments of those who represent the Vestavia Hills High School brand.
"To speculate on the outcome of the project at this time would be premature.
"Vestavia Hills is a passionate, generous and caring community, and we look forward to the opportunity to develop a strategy to best showcase the spirit of Vestavia Hills High School."
