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Photos by Erin Nelson.
The Cahaba Cycles location in Cahaba Heights. The company is celebrating its 40th anniversary. Above: Chris Smith, a service advisor, works on a bike for a customer.
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Photos by Erin Nelson.
Chris Smith, a service advisor, works on a bike for a customer.
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Photos by Erin Nelson.
Ron McCurdy talks with Joe Dice about a new mountain bike.
Forty years ago, Faris Malki’s father, Kal, went to a bike shop to purchase a bike for Faris’s sister.
That day, Kal made an agreement with a salesperson, Norman Lowrey, to open up what became Cahaba Cycles, with its first location in the Cahaba Heights neighborhood of Vestavia Hills. The store opened in an old Western Supermarket, run by Lowrey and the Malkis.
The store moved to its current location on Cahaba Heights Road near Satterfield’s in 2008, said Faris Malki, who now runs the shop.
In the last 40 years, the store has expanded to include locations in Cahaba Heights, Gadsden, Oak Mountain, Trussville and Homewood.
Malki grew up working at the store over the summer before taking a job in the IT world. He can still remember the “super sale” the store would have in the late 1980s and early 1990s. There would be a line out the door and around the block. While it was “really hectic,” it was worth it. The store would make as much money that weekend as they normally would in two or three months, he said.
Around 2002, Malki moved back and began helping his parents run the business. He knew he wanted to eventually own a business of his own. After a few years of helping them, he bought the business in 2016.
The bike shop offers a level of service and hospitality not seen in much of the retail world, Malki said. They don’t just sell bicycles, but also service the bikes and offer one-on-one consulting. There are a “lot of hands” on customer service, he said. Employees are able to help customers find a good place to ride and outfit them with what they need.
Malki wears a lot of hats, he said, in the running of Cahaba Cycles. He oversees the company’s technology, finances and more, but he isn’t alone.
“I have a really good team at every store,” he said.
Each store has its own story, Malki said.
In Homewood, Cahaba Cycles bought what was previously Homewood Cycle and Fitness. The store enjoys a noticeable spot on the busy 18th Street and also puts on the Tour de Cahaba every July. The race is a multi-distance bike ride that begins at the Homewood store and visits each Cahaba location. Distances include a 64-mile, 45-mile, 35-mile, 20-mile, 10-mile and a family fun ride. Each year, the event draws about 800 participants, who also participate in an after-party and cook out, Malki said.
The internet has changed every business, including Cahaba Cycles, since it came into existence around 40 years ago, Malki said. The store has experienced all of the changes that have come with it, moving from physical catalogs to online shopping pages.
“The internet has presented a lot of challenges, but it’s provided us a lot of opportunity as well,” Malki said.
The bikes offered by Cahaba Cycles have also changed over the years, Malki said. When the store first started, there were two or three kids’ models and 10-speed bikes. Now, there’s roughly 30 different categories of bikes sold by the business, he said, from road bikes to fitness bikes and more.
“It’s just a lot more to manage now,” he said.
The biggest growth area in the bicycle world is for electric bikes, or e-bikes, which includes a lithium battery and small motor to allow cyclists to get up hills quicker, Malki said. It can double or triple power and takes away barriers to cycling, he said.
Being at Cahaba Cycles throughout the years has been a joy, he said. Coaching other team members and leaning on them lends itself to great camaraderie, he said.
“I just love the team environment that we have,” Malki said.
During the pandemic, the store was one of few that may have benefited. With many seeking new activities outside, the bike business was booming, Malki said.
“The volume we encountered was just off the charts,” he said.
In the future, Malki said the store is “doubling down” its focus on customers, growing its e-commerce business and pushing to be the premier e-bike provider in the state of Alabama.
Forty years later, biking is an easy sell for Malki.
“It’s such a worthwhile product,” Malki said. “It’s good for your health, good for the environment.”
