New branding for VHHS released

A full brand package and guide for using various Vestavia Hills marks was released Friday morning. The branding package was created by Knight Eady Sports Group, which partnered with the Vestavia Hills City Schools Board of Education in August.

The new marks and logo maintain Vestavia Hills High School’s school colors and pull from the marks historically used at the school, including an old English “V” which has been a part of the school’s baseball team’s history.

The new branding plan also includes supplementary graphics and a 1REBEL mark based on football coach Buddy Anderson’s well-known saying, “When you play one Rebel, you play us all.”

In a 34-page branding package, created by Knight Eady, there is a breakdown of the new marks and their designated uses, as well as specific color codes and guidelines. The guidelines for primary and secondary marks are a way to protect the brand of VHHS, according to a press release from Knight Eady. The guidelines are also a way to solidify name recognition and maintain consistency.

“Our team is excited to released the new and updated marks to the students, faculty and entire Vestavia Hills High School community,” said Michael Eady, Chief Marketing Officer at Knight Eady. “Our research and creative teams have worked diligently through each step of the strategic branding process, and we look forward to continuing to work with the high school and the Board of Education to assist in the implementation of the brand moving forward.”

Primary marks include an institutional logo and an activities logo; these are the new official logos for VHHS and school-affiliated organizations, according to the release. Secondary marks are additional images that can be used by VHHS and VHHS-affiliated groups or activities.

Knight Eady will consult on implementation of the new branding with VHHS and the Board of Education through December.

Merchandiser who would like information about printing can contact Vestavia@knighteady.com. More information about the new branding, including descriptions and guidelines for the new marks, is available at vhbrand.com.