BOE approves new VHHS branding

A full brand package and guide for using various Vestavia Hills marks was released on May 12 and approved by the Vestavia Hills Board of Education on May 18. The branding package was created by Knight Eady Sports Group, which partnered with the Vestavia Hills City Schools Board of Education in August.

The new marks and logo maintain Vestavia Hills High School’s school colors and pull from the marks historically used at the school, including an old English “V” which has been a part of the school’s baseball team’s history.

The new branding plan also includes supplementary graphics and a 1REBEL mark based on football coach Buddy Anderson’s well-known saying, “When you play one Rebel, you play us all.”

In a 34-page branding package, created by Knight Eady, there is a breakdown of the new marks and their designated uses, as well as specific color codes and guidelines. The guidelines are also a way to solidify name recognition and maintain consistency.

Katie Jernigan, public relations and digital media coordinator for Knight Eady, presented the new marks for VHHS to the school board and explained some of the information included in the brand style guide.

“The brand style guide is basically the framework for how the brand will be used and implemented and moved forward, just kind of rules of engagement for these new marks,” Jernigan said.

Jernigan also discussed a new addition to the VHHS brand, the institutional mark. The mark includes a blend of the letters V and H and utilizes negative space.

“This helps really represent innovation, forward thinking, and this is one that will serve as the primary mark for the school, really in any capacity,” Jernigan said.

Primary marks include an institutional logo and an activities logo; these are the new official logos for VHHS and school-affiliated organizations, according to the release. Secondary marks are additional images that can be used by VHHS and VHHS-affiliated groups or activities.

Knight Eady will consult on implementing the new branding with VHHS and the Board of Education through December. 

Merchandisers who would like information about printing can contact Vestavia@knighteady.com. More information about the new branding, including descriptions and guidelines for the new marks, is available at vhbrand.com.