Mayor discusses rebranding efforts in Vestavia Hills

This month, I’d like to share with you information about the working relationships between the city and the Chamber of Commerce, as well as our relationship working with the school system.

Over the past several years, we’ve begun working more closely with the Chamber, particularly as we’ve honed our focus on economic development priorities for the City of Vestavia Hills.

Through that effort, we’ve also come up with a policy document that places the primary responsibility for retaining and growing our existing businesses with the Chamber of Commerce. This policy will also allow the city to concentrate its economic development energies on recruiting new businesses to Vestavia Hills. 

Related to this is the city’s joint collaboration with the Chamber of Commerce on a rebranding effort. That initiative has moved along very well, resulting in numerous assets including the new website and video, as well as forthcoming collateral that will be used to help recruit potential developers and business owners here. 

Economic development also involves our school system. In recognition of this, we’ve undertaken an initiative to work closely with our school board and Superintendent Sheila Phillips in all decisions that might affect or create an opportunity for our collective organizations. One of the council’s priorities through all of this is to be certain we support our schools in our efforts and do not create any problems such as overcrowding for our school system. To that end, we are keeping school system leadership informed about the development and annexation we are planning for the future. 

As always, don’t hesitate to contact me should you have any questions or concerns. 

Your mayor,

Alberto C. “Butch” Zaragoza