Women of Vestavia: Paige Morrison - Dirty Hippie

Paige Morrison, owner of Dirty Hippie, launched the retail boutique in December of 2014. 

“While I was planning for my business, thinking I would sell my [arts and crafts] creations at shows and festivals, I found myself inspired to sell already made clothing, gifts and accessories, so I decided to sell a combination of both,” she said. 

As her inventory grew, so did Dirty Hippie. Soon after, everything came together and she opened the store on Rocky Ridge Road.

Morrison prides herself on providing a unique and eclectic array of items. “I want my customers to feel included and uplifted. I carry unique items that aren’t found everywhere else, we carry plus size women’s clothing, and when buying, items that are specific to diverse populations get priority over items that are more generic or fit a more common mold. There really is something for almost anyone in the store.”