New Iron Tribe location opening on U.S. 31

Iron Tribe is set to open its sixth Birmingham location off of Montgomery Highway.

The storefront, which was formerly home to Soccer Locker, is one Iron Tribe founder and CEO Forrest Walden has had his eye on, said Iron Tribe VP of marketing Corbett Chandler.

“This wasn’t a community we were serving,” Chandler said of Vestavia Hills. “Forrest has been looking at this location forever.”

The new gym’s location is in a heavily trafficked area, Chandler said, which was one of the positive qualities of the property.

“I think that’s great, just from an accessibility standpoint,” Chandler said.

The store will be “80 percent the same” as Iron Tribe’s other locations, Chandler said. A few differences come from the layout of the gym as well as the branding. Some of Iron Tribe’s other Birmingham-area locations do not have the newest branding for the gym, while this location will have the updated branding.

The gym’s pro shop, which sells clothing, supplements and recovery drinks, will also be different from other area locations. Rather than integrate the shop throughout the store, it will be built out to the side.

While there is no hard date for the gym, Chandler said they expect to be open by the end of January.

“We’re super excited to get there, we’re super excited to get things up and running,” Chandler said.

The gym will be at 1014 Montgomery Highway.